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With the pace today, it is hard to imagine finding time for reading, learning and trying new ideas. Yet, the market is competitive and organizations expect their teams to be front and center — experts at everything.

Our Leader’s Guides are filled with techniques, ideas, a little validation, case studies and quick assessments that let you see where you are — and determine where you’d like to be.

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Perceptions

We've all faced situations where great concepts or relationship advancement opportunities were lost because of one or two individuals’ perceptions. Logic generally loses this battle and often, hindsight is 20/20.

Consider your approach. See if you have the potential to be more proactive in managing perceptions before they become a reality that you did not choose!

1. What clues give you the impression the prospect has a negative perception of you, of your organization, or the concept you are suggesting? When are these clues offered?
2. In the marketing role, define your plan to create a positive perception of your value for the doctor.
3. As a recruiter, do you have a plan in place to demonstrate value beyond the perception that it is all about cost?

Consider different ways to understand the thinking behind your decisions that seem totally logical for you. Create some new approaches by getting a head start, listening carefully and providing replies that match their needs. And here is our complimentary resource to get you started! GO

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Getting mission-critical referrals requires promoting quality and solidifying your position as the hospital of choice for patients.

Grow referrals, revenue, and overall market share with the proven techniques and strategies included in A Marketer’s Guide to Physician Relations: Best Practices for Successful Sales Programs by B/Mc's Kriss Barlow.

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