Welcome to The Market Tenor - a newsletter designed to respond to your interests in hospital-physician strategies. Because Barlow/McCarthy specializes in all aspects of the physician-hospital relationship, this newsletter will focus on topics related to physician sales, retention, recruitment, new physician on-boarding and practice development. The articles will feature tips and techniques to help drive greater success and facts to help you in positioning your program internally.
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About this Issue of
The Market Tenor •July 2008Behind every successful physician focused program is a team rich with ideas, energy and drive. Their level of participation and performance makes all the difference. As consultants, we have the opportunity to work with many leaders and their staff in this arena, so we collected our insights and put them into the articles that make up this issue. Our hope is that you will find ideas for managing and communicating with staff – ideas that are designed to raise the bar. From your organization’s executives to physician leaders to front-line staff, each member of the physician strategy team is a critical link to success. We invite you to read on for some best practice tips that you can apply to your program today. |
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Senior Leadership's Contribution
To Physician Recruiting Success
If you’re recruiting physicians to your organization, you have probably felt challenged by internal disconnects that hinder your progress. And for many of these issues you need your senior leader to be your ally, champion and advocate. But exactly what skill set within your leader is your most important resource?
Read the full story by Allison McCarthy...
To Physician Recruiting Success
If you’re recruiting physicians to your organization, you have probably felt challenged by internal disconnects that hinder your progress. And for many of these issues you need your senior leader to be your ally, champion and advocate. But exactly what skill set within your leader is your most important resource?
Read the full story by Allison McCarthy...
Differentiation –
You Have the Power
Competitive differentiators – it’s not a new concept in the world of marketing and brand positioning. But the rule also applies – and has never been more critical – to the world of physician recruitment. Just as marketers strive to communicate to their audience what makes them different, so should we.
Read the full story by Ann Maloley, MBA...
You Have the Power
Competitive differentiators – it’s not a new concept in the world of marketing and brand positioning. But the rule also applies – and has never been more critical – to the world of physician recruitment. Just as marketers strive to communicate to their audience what makes them different, so should we.
Read the full story by Ann Maloley, MBA...
Your Staff and the Medical Staff –
Communication and Synergy
Every organization has a physician or two that has “a reputation.” Working in any capacity of physician relations you need to feel confident and self-assured when meeting with physicians of all kinds. As a leader, when staff step forward to share their communication challenges, you should have a tool kit of ready suggestions.
Read the full story by Kriss Barlow, RN, MBA...
Communication and Synergy
Every organization has a physician or two that has “a reputation.” Working in any capacity of physician relations you need to feel confident and self-assured when meeting with physicians of all kinds. As a leader, when staff step forward to share their communication challenges, you should have a tool kit of ready suggestions.
Read the full story by Kriss Barlow, RN, MBA...
Effective
Sales Management
As physician relations/sales programs mature and experience success, it is not uncommon for these programs to employ multiple sales staff. As the teams mature, good supervision evolves. Effective physician relations/sales program managers are expected to be strategists, trainers, coaches and cheerleaders.
Read the full story by Christine Rhodes, MS...
Sales Management
As physician relations/sales programs mature and experience success, it is not uncommon for these programs to employ multiple sales staff. As the teams mature, good supervision evolves. Effective physician relations/sales program managers are expected to be strategists, trainers, coaches and cheerleaders.
Read the full story by Christine Rhodes, MS...
The Power of
The Middle
The role of the marketing director can seem both powerful and powerless; it depends on the day, season, and maybe even the time of day. For all the usual frustrations of managing a team, a tight budget and competing demands, there is great power in the ranks of middle management.
Read the full story by Brenda Beukelman, MBA...
The Middle
The role of the marketing director can seem both powerful and powerless; it depends on the day, season, and maybe even the time of day. For all the usual frustrations of managing a team, a tight budget and competing demands, there is great power in the ranks of middle management.
Read the full story by Brenda Beukelman, MBA...
Data Is
Your Friend
While slow to penetrate many physician relations programs, the use of data to drive decision-making has now become the norm. Successful programs recognize data is a key ingredient to improve performance and maximize growth opportunities. Your Friend
Read the full story by Dave Zirkle, PhD...