The Barlow/McCarthy team often shares their expertise at training events, conferences, and educational programs provided by these organizations.

Through these materials authored by Barlow/McCarthy consultants, you'll learn from their expertise in creating new physician relations models; re-tooling existing physician relations programs; facilitating physician recruitment and new physician on-boarding; and developing retention and practice development strategies.

Take your physician relations program to the next level. Kriss Barlow teamed up with HealthLeaders Media to bring you this comprehensive guide consisting of advice and strategies for developing, positioning, and enhancing your physician sales program.

Price: $149.00
Barlow/McCarthy offers you a 10% savings!
Use source code: MAUTHOR10

Read a chapter from this book.

Physician Relations Today:
A Model for Growth

Kriss Barlow co-authored this must-read guide for building and positioning a physician sales program. Packed with real-world examples and practical ideas, this comprehensive guide offers more than 250 pages of invaluable insight for physician sales leaders.

A Practice Development Primer
Allison McCarthy outlines the basic features required for establishing a physician practice from the hospital or health system’s point of view. The primer provides a thorough road map for the hospital suggesting habits and practices to employ making sure that retention of the newly recruited physician is long lasting.

The Market Tenor
A quarterly newsletter designed to respond to your interests in hospital-physician strategy. Each issue will address various aspects of the physician-hospital relationship and contain Barlow/McCarthy's expertise on these topics.
Get your free subscription!

In the world of physician strategy, each day is a new adventure...perplexing, exhilarating, or downright exhausting! While it happens in every aspect of physician strategy, communication with the medical staff certainly has its share of challenges. It is great to gather suggestions from others; a way to re-examine situations and learn what has worked in other situations. Our podcasts are designed to provide tips, skills and techniques to help you define your approach.

Physician On-Boarding: Post-Recruitment Assimilation
The first two years after a physician’s arrival are the most crucial. This white paper authored by Allison McCarthy provides the strategic foundation and key components to successfully developing an on-boarding plan. Download this complimentary white paper to learn how to transition a new recruit into a full-fledged team member. GO

Tracking and Measuring Physician Relations
Competitive markets, diminishing resources and increasing pressure for marketing initiatives to support the bottom line make it imperative for physician relations programs to quantitatively demonstrate contribution to business growth. Tracking and measuring your physician relations initiatives can be one of the most important aspects of your program. This white paper by Allison McCarthy provides a tactical framework for integrating a tracking system into your activities and offers best practice insight for program optimization. GO

More about hospital-physician solutions by Kriss Barlow can be found each month in her regular column in HealthLeaders Media’s Healthcare Marketing Advisor. As a national resource on the topic, Kriss offers organizational leaders proven methods for building and sustaining successful physician relationships. Learn More