Our Team: Barlow/McCarthy Consultants Are Experts at Orchestrating Progress

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Allison has the unique ability to assimilate and communicate the realities of the physician recruitment marketplace. Working closely with leadership, Allison proactively facilitated the development of Emerson's new perspective on the aging medical practice model to attract today's physicians. She created our strategy, structure and process for physician recruitment that delivered tangible results. We could not have progressed as much without Allison's advice and guidance.

Christine Gallery
Vice President, Planning &
Market Development
Emerson Hospital,
Concord, MA

Kriss Barlow truly possesses in-depth knowledge and practical support for developing and achieving results with physician strategy. She blends tried and true sales skills for the benefit of hospital business development. Kriss is an excellent speaker for presentations to senior leadership, physicians, service line directors and for basic and advanced sales training.

Susan Milford,
Vice President,
Strategic Marketing &
Planning
Centegra Health System,
Crystal Lake, IL

I have worked with Allison McCarthy on two projects related to Physician Relations and Recruitment. Allison communicates easily and has a depth of knowledge in these areas. It's clear that she understands our business and is able to explain various approaches to managing relationships and the recruitment process. Allison's professional, yet friendly, style has made our work together very enjoyable.

Karen L. Goodman
Physician Relations Manager
Unity Health System
Rochester, New York

Kriss Barlow and her team are the best kind of consultants. They are capacity builders. Their expertise and tools create new capabilities within the organization, giving programs a firm foundation for sustained and independent growth. Our staff can own the success because they own the competencies. Any organization looking to build, expand or revamp its systematic approach to building better relationships will be well served by accessing the wisdom and expertise provided by these unparalleled professionals.

Amy Dirks Stevens
System Vice President
Sunrise Health,
HCA-Las Vegas,
Las Vegas, NV

Developing solutions that address the delicate nuances of the hospital-physician relationship demands special skills and insights. Often an objective outsider can evoke a stronger performance from all parties involved. That’s where Barlow/McCarthy can help.

Guided by Kriss Barlow and Allison McCarthy, a team of more than 20 specialists are industry leaders in all aspects of referral growth, physician sales, loyalty strategies, physician recruitment and practice development. We know what it takes to help both sides work together to achieve great things.

Kriss Barlow, RN, MBA
Kriss's passion is growth strategy and working with teams to enhance medical staff relationships. She has spent her entire professional career in healthcare. For the past 12 years, she has used the knowledge gained from clinical and business development work with organizations to support clients in strategy, program development and implementation. She is able to create the vision, but most importantly take a hands-on approach.

Kriss's ability to script the message and bring sales training to life has earned her a reputation as a leader in physician relations training. A highly regarded healthcare speaker, Kriss frequently presents at national conferences and leadership/strategy retreats. She is co-author of Physician Relations Today: A Model for Growth. Kriss and her family live just outside St. Paul, MN in Hudson, WI.

Allison B. McCarthy, MBA
As a consultant, Allison focuses on providing valuable insights to her clients on physician relations and recruitment, medical practice development and tracking and reporting tools for results management. She has worked in healthcare for more than 20 years, first as an allied health professional and then moving into physician strategies leadership positions in both community and academic medical centers.

Also an experienced speaker, Allison presents at national and regional conferences and is a lead faculty member at the Physician Recruitment Intensive Training program provided by the American Academy of Medical Management (AAMM). She is the author of A Practice Development Primer and President of the New England Society for Healthcare Strategy. Allison and her husband Joe divide their time between Massachusetts and Florida.

Ann Maloley, MBA
Ann recently guided the marketing communications efforts for a premier academic medical center and was recognized by the corporate owner for developing an innovative marketing program. In addition, Ann led a team in developing the largest physician specialty outreach network in the region. These and other experiences have positioned her as a resource to others in the industry.

She has more than 15 years of experience in healthcare marketing strategy, physician relations and program development. Ann is often invited to speak on related topics and her ideas have been published in national healthcare publications. Ann currently serves as an adjunct faculty member at a private university and was the 2005 recipient of the Marketing Lifetime Achievement award, presented by her local American Marketing Association chapter. Nebraska is home base to Ann and her husband, with Chicago serving as a secondary residence.

Christine Rhodes, MS
Christine spent eight years providing leadership in marketing and physician relations at a top ranked children's hospital and was active in mentoring other children's hospitals' start up programs. She brings more than 15 years of healthcare experience to the team in the areas of marketing, customer service, physician relations strategy and program development.

Earlier in her career Chris gained experience in a large academic medical center overseeing the organization's patient relations and customer service initiatives. Trained in allied health, Chris keeps the patient experience top of mind when advising clients.

Chris has spoken nationally and her programs have been featured in national healthcare marketing journals. She is a member of the University of Denver's university college marketing and public relations advisory board. Chris resides in Denver where she enjoys skiing and fly-fishing with her husband and three children.

David Zirkle, PhD
David's passion is using information-based approaches to improve decision-making and create business growth. He has worked as a healthcare market strategist for over 20 years. He helps organizations transform data and information into knowledge that is then distributed to the right people, at the right time, in the right format.

Past experience includes the full array of marketing disciplines- strategic planning, market research, brand development, service line planning, competitive analysis, CRM and sales management. Much of this is “hands-on” experience with one of the largest healthcare systems in the country. David is a past president of the Indiana Healthcare Marketing and Public Relations Society and has a PhD in Statistics from Oregon State University. David and his family live just outside of Indianapolis in Greenfield, IN.

Brenda Beukelman, MBA
Residing in Minneapolis, Minnesota, Brenda brings a 17-year healthcare career to the team, which includes a wide range of experiences with non-profit health systems. Her leadership roles in both marketing and human resources involved building the function and its teams from the ground up. She has enterprise-wide experience; working within hospitals, physician practices, and corporate divisions. She recently won an Emmy award for a surgery broadcast on the Internet.

Brenda holds a Masters of Business Administration in Marketing degree from the University of St. Thomas, St. Paul, Minnesota.

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