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NEW! Physician Relations — A New Model?

In this video, Kriss Barlow offers perspectives on the current climate for physician relations and those factors that will be difference makers for successful programs.

Practice Assessments

No matter how urgent the situation, a solid practice assessment is needed to objectively determine what is offered within the practice today in comparison to today’s recruitment requirements.  With this intelligence, a more effective strategic position and sourcing approach can be implemented.

Recruitment Rules Not to Live By

It has been said that we often learn best from our mistakes, this audiocast provides a list of 7 elements that can influence your recruitment success sharing methods to enhance your recruitment sales strategy.

Communicating Effectively with Physician Prospects

Within physician recruitment today, the demand for everything from primary care to sub-specialty physicians is intense. A significant challenge for physician recruitment marketing is getting the messages through all of this noise and clutter. With concepts derived from the book “Made to Stick”, Allison McCarthy applies these ideas to the physician recruitment environment to make recruitment practice offerings stand apart in this cluttered market.

Medical Staff Engagement

Engaging the medical staff in physician recruitment can be the most challenging aspect of the role. But it's critical to flourish in this area. This podcast offers ways to not only involve but achieve medical staff support for physician recruitment.

The Cost to Recruit

Understanding the factors that influence the cost to recruit physicians is a growing requirement for in-house recruiters. When the cost of an opportunity appears higher than the benchmark average, there is other collected intelligence that provides rationale for the diversion.

Mid-Year Recap on Physician Relations (2009)

Physician relations continues to grow in interest and obligation. This audiocast provides some common themes that are present in the implementation of the role in today’s market and provides suggestions to stay the course.

Communicate Your Marketing Need with Doctors

Conversations with physicians to get input for a marketing project can be challenging. Have you ever wanted a “do over? “ This audiocast offers suggestions to create your approach, to stage the obligations and expectations and to enhance your chances of a meaningful discussion.

Tips to Harness Your Internal Creativity

In challenging times, everyone is looking for cost-effective ways to implement their roles. This audiocast provides some suggestions to get your creative juices flowing. Listen and then use it as a list to grow more within your team.

Providing Internal Value in Physician Recruitment

While physician recruitment is frequently #1 or #2 of hospital strategic priorities, the key challenge is ensuring that the organizational leadership is engaged, attentive and responsive when distractions and other priorities abound. This audiocast offers tips and techniques for demonstrating how an in-house recruitment function can provide strategic value - far beyond that of prospecting and site visit coordination. Consider how these ideas might be incorporated into your efforts.

Benefit Me

This audiocast provides three concise steps to assist you in positioning your program attributes for physician sales.  Listen in and then consider ways to shift from a tell-all approach to focused comments that are about the prospective physician’s needs.

Asking Good Questions

It is not about presenting what you have to offer. Instead it is about determining what the physician needs. Asking good questions helps you build relationships with physicians which are mutually beneficial. Hear Kriss Barlow's insight on how do just that.

The Art of Conversation

Relationships begin with a conversation and an exchange of ideas. And it is those of us who take the time for the conversation and ideas who get the upper hand in this crowded marketplace.  Listen in to find out how you can make the most of The Art of Conversation.

Getting the Appointment

If only there was some magic fairy dust that when sprinkled on the gatekeeper would allow them to see the wisdom of giving you an appointment. We have no magic, but we do offer some best practice ideas that can assist you as you work to earn time with physicians. Listen in and we bet you will be on your way to creating a little momentum all your own.

Impress to Gain Success: Pre-Call Planning

Planning your visit and setting your expectations can be difference-makers in the challenging world of physician relations. Listen in – we’ll share some suggestions for organizing your method and your message.

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