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Barlow/McCarthy Compostion: Valuable Tools Authored by the Barlow/McCarthy Team

Books

Marketer's Guide to Physician RelationsA Marketer's Guide to Physician Relations

Take your physician relations program to the next level. Kriss Barlow teamed up with HealthLeaders Media to bring you this comprehensive guide consisting of advice and strategies for developing, positioning, and enhancing your physician sales program.

Price: $149.00

Barlow/McCarthy offers you a 10% savings!
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Physician Relations TodayPhysician Relations Today: A Model for Growth

Kriss Barlow co-authored this must-read guide for building and positioning a physician sales program. Packed with real-world examples and practical ideas, this comprehensive guide offers more than 250 pages of invaluable insight for physician sales leaders.

Price: $48.50

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A Practice Development PrimerA Practice Development Primer

Allison McCarthy outlines the basic features required for establishing a physician practice from the hospital or health system’s point of view. The primer provides a thorough road map for the hospital suggesting habits and practices to employ making sure that retention of the newly recruited physician is long lasting.

Price: $33.50

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