Physicians Have Career Aspirations Too

By: Allison McCarthy, MBA Over 244,000 physicians have found positions in hospitals, due to a variety of reasons: changes in lifestyle, decreased interest in owning a business, levels of regulation, and more. Meanwhile, hospitals are seeking out physicians as a way to...
Communicating What Doctors Want to Hear

Communicating What Doctors Want to Hear

By: Kriss Barlow, RN, MBA “So the writer who breeds more words than he needs is making a chore for the reader who reads.” -Dr. Seuss Logically, we recognize the best way to capture an audience’s attention is to craft a message that resonates. Clearly, our advertising...

Get Past the Gatekeepers

By: Susan BoydellIt’s not that physicians don’t want to meet with you; it’s that they have too many competing priorities. The only way to get to the top of the list is to provide value.Lately, when I talk with physician liaisons about the most difficult part of...
A Must Read for Transitioning Physicians

A Must Read for Transitioning Physicians

By: Allison McCarthy, MBA How do successful professionals leave their businesses in good shape and exit on a high note? In his recently released book, Finish Big, Bo Burlingham admits that it’s not easy, and most small business owners have a hard time “letting go.” ...