Three Essential Truths for Effective Leadership

By: Jeff Cowart, MAH A leader is one who knows the way, goes the way, and shows the way. – John C. Maxwell When I was new to leadership, one of the most jarring truths I heard from a seasoned leader was, “Always remember that your own professional reputation is...

Market Segmentation: One Size Does Not Fit All

By: David F. Zirkle, PhD “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” –Eleanor Roosevelt Market researchers call it “segmentation” – the process by which customers are divided into groups based on needs,...
Raising Your Closing Confidence

Raising Your Closing Confidence

By: Kriss Barlow, RN, MBA Even saying the word “close” can create trepidation. Oodles of books have been written on the subject yet field staff often admit to a lack of confidence in their closing skills. Counter that with the fact that leaders will often say to me,...