By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com One of the associations representing marketers nationally offers storytelling skills development. The organization begins its course description with this definition: “Capture peoples’ imagination and interest by...
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Recently we came across this communication from a healthcare system to its patients or consumers or customers or external stakeholders, or whatever label your health system prefers to describe the people who choose you...
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The inflexibility and even arrogance of holding current position when evidence of threat or opportunity is substantial is perhaps the most common characteristic of failure for companies, products, leaders, causes,...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com When I saw this quote on LinkedIn, I just loved it. Of course in the case of practice marketing the “chase” and “bite” need to be expressed a bit differently! But if we look closely there is some wisdom here that...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Marketers can be heard moaning, “Just add it to the list…” Teams of excellent health system marketers are now up to their elbows in one-off needs of employed practices, tri-fold brochures, requests for...
Being that the holiday season is here we thought that it would be an appropriate time to bring out a collection of some current and past holiday articles. It can be a challenging time to communicate with physicians as well as just getting your own work done! So check...
