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February 2017: Innovation

Full Newsletter: http://eepurl.com/czT98j

An Innovative Approach to Assessing Your Recruitment Strategies
By: Allison McCarthy, MBA
Energize Your Sales Planning and Focus
By: Susan Boydell
Data Innovations in Population Health Management 
By: David F. Zirkle, PhD
Physician to Provider Recruitment – What’s Different About Recruiting Advanced Practitioners
By: Betsy Finkelemeier, RN, MBA

November 2016: Stretching Your Skills

Full Newsletter: http://eepurl.com/cp5t-P

An Attitude Adustment: It’ll Work Every Time
By: Allison McCarthy, MBA
Working Outside of Your Comfort Zone
By: Jeff Cowart, MAH
An Alternative Perspective: My Old Dog Struggles with New Tricks
By: Mike Harristhal, MBA
5 Ways to Shake Up How You Think About Questions
By: Kriss Barlow, RN, MBA

September 2016: Staying Relevant

Full Newsletter: http://eepurl.com/cho7AH

Value First: Leverage Your Physician Conversations
By: Kriss Barlow, RN, MBA
Skills to Stay Relevant in Physician Recruitment
By: Allison McCarthy, MBA
Physician Practice Marketing Needs to Stay Relevant in Changing Times
By: Ruth Padilla Portacci, MA
Must-Haves for our Changing Environment
By: Susan Boydell

May 2016: Tools for Success

Full Newsletter: http://eepurl.com/b190Lb

Internal Planning Essential for Successful CRM and PRM Tools
By: Ruth Padilla, MA
Does Your Physician Recruitment Process Need a Roadmap?
By: Allison McCarthy, MBA
Strategic Customer Surveys to Get the Data you Need
By: David F. Zirkle, PhD
Self-Management Tools to Keep You at Your Best
By: Jeff Cowart, MAH

March 2016: Talent Development

Full Newsletter: http://eepurl.com/bVsG-5

Getting the Most out of Your Team
By: Susan Boydell
Line of Sight, from Objective to Outcome
By: Mike Harristhal, MBA
Physicians Need Talent Development Too
By: Allison McCarthy, MBA
Physician Relations Gets Personal: Embracing Change
By: Kriss Barlow, RN, MBA

January 2016: Innovation

Full Newsletter: http://eepurl.com/bN4nqX 

Taking Innovative Ideas to Execution: Some Thoughts for the Strategist
By: Ruth Padilla. MA
Get Out of Your Comfort Zone: Rethink Your Field Strategy
By: Susan Boydell
Chronic Operational Issues Getting you Down? Get Creative!
By: Betsy Finkelmeier, RN, MBA
Big Data is Here, Now is the Time to Apply It!
By: David F. Zirkle, PhD

November 2015: Tools of the Trade

Full Newsletter: http://eepurl.com/bGAglT

Operational Readiness: Internal Preparation Guides Physician Relations Success
By: Kriss Barlow, RN, MBA
The Medical Staff Development Plan – A Roadmap for Physician Recruitment
By: Allison McCarthy, MBA
Three Essential Truths for Effective Leadership
By: Jeff Cowart, MAH
Market Segementation: One Size Does Not Fit All
By: David F. Zirkle, PhD

September 2015: About Doctors

Full Newsletter: http://eepurl.com/bAdbUz

Get Past the Gatekeepers
By: Susan Boydell
Physician have Career Aspirations Too
By: Allison McCarthy, MBA
Communicating What Doctors Want to Hear
By: Kriss Barlow, RN, MBA
Physicians are a Powerful Piece of An Exceptional Customer Experience
By: Ruth Padilla, MA

May 2015: Stretching our Skills

Full Newsletter: http://eepurl.com/bnylm1

Stretching our Sales Skills with Doctors
By: Allison McCarthy, MBA
The Future is NOW; New Skills are Translating to Marketer’s Success
By: Ruth Padilla, MA
Stretching to Fill the Leadership Void
By: Jeff Cowart, MAH
Stretching your Analytical Skills
By: David F. Zirkle, PhD

March 2015: Internal Buy-In

Full Newsletter: http://eepurl.com/bg86qj

Define Your Internal Image
By: Kriss Barlow, RN, MBA
Eight Ways to Get Your Team On Board with Onboarding 
By: Allison McCarthy, MBA
Are issues and Barriers Bogging You Down? Embrace Them!
By: Susan Boydell
The Pathway to Internal Buy-In: Disciplined Project Management 
By: Betsy Finkelmeier, RN, MBA

January 2015: Best Practices

Full Newsletter: http://eepurl.com/bb7kSn

Physician Relations: Internal Support for External Focus
By: Kriss Barlow, RN, MBA
Organizations Still Seeking the Secret Sauce to Successfully Marketing Employed Physicians
By: Ruth Padilla, MA
Best Survey Practices
By: David F. Zirkle, PhD
Best Practices for Effective Referral Issue Management
By: Betsy Finkelmeier, RN, MBA

November 2014: New Ideas

Full Newsletter: http://eepurl.com/8s5bL 

Don’t Let Data Be a Barrier. Make it Work!
By: Susan Boydell
Mastering Your Physician Recruitment Message
By: Allison McCarthy, MBA
Rethinking Physician Network Development
By: David F. Zirkle, PhD
Elevating Your CRM: What’s the Next Big Idea
By: Ruth Padilla, MA

September 2014: Role Adaptation

Full Newsletter: http://eepurl.com/3JNPH

The Marketing Leader in Transformation Times
By: Jeff Cowart, MAH
Physician Recruiter: Make your Work a “Happy” Place
By: Allison McCarthy, MBA
What’s Happening to the Traditional Physician Liaisons Role? Everything!
By: Susan Boydell
What Physicians Want to Know: Recruitment from the Physician’s Point of View
By: Betsy Finkelmeier, MBA and Debra Pickup, RN, MS

July 2014: The Right Tools for the Job

Full Newsletter: http://eepurl.com/YLreP

Is Your Organization Ready for a CRM? These Tips May Help Answer that Question
By: Ruth Padilla, MA
The Results are IN! Survey Findings Shed Light on Physician Relations Focus
By: Kriss Barlow, RN, MBA
Preparing for Effective Advanced Practitioner Recruitment
By: Betsy Finkelmeier, MBA
Is Medical Staff Development Planning Still Relevant
By: Allison McCarthy, MBA

 

May 2014: The Voice of the Physician

Full Newsletter: http://eepurl.com/U9Ccr

Physicians Recruit Physicians
By: Allison McCarthy, MBA
Connecting with the Voice of the Physician
By: Jeff Cowart, MAH
Physician Relations Role as Messenger of the Physician’s Perspective
By: Kriss Barlow, RN, MBA
The Right Approach for your Physician Survey
By: David Zirkle, PhD

April 2014: Marketing Note Newsletter

Full Newsletter: http://eepurl.com/SnXwL

March 2014: Internal Buy-in is Essential for External Success

Full Newsletter: http://eepurl.com/QzXFH

Volume Growth Takes Internal Collaboration – Who Are Your Internal Customers
By: Susan Boydell
Sometimes we Forget we Need a Communication Strategy Within the Strategy
By: Ruth Padilla, MA
Does Your Organization have the Physician Recruitment Advantage
By: Debra Pickup, RN, MS
Why Practice Managers Should Want to “Shop” their Practices
By: Ann Maloley, MBA

January 2014: The Year Ahead

Full Newsletter: http://eepurl.com/MjAxL

Physician Relations: Listen to the Market
By: Kriss Barlow, RN, MBA
It’s About Outcomes, Productivity and the Bottom Line
By: Betsy Finkelmeier, RN, MBA
One Thing for Physician Recruitment Success
By: Allison McCarthy, MBA
Positioning for Growth in the New Year
By: Jeff Cowart, MAH

December 2013: Evolution or Revolution

Full Newsletter: http://eepurl.com/KaXVD

Healthcare Reform’s Impact on Hospital/Physician Alignnment 
By: Kriss Barlow and Allison McCarthy
Failure to Communicate
By: Jeff Cowart
Leakage: Plugging the Holes
By: Susan Boydell
Reform’s Impact on Physician Recruitment
By: Allison McCarthy
Physician Relations: The 12th Man in Physician Engagement
By: Kriss Barlow
Book Review: Helping Physician become Great Managers and Leaders – Strategies that Work
By: Debra Pickup