• Alignment/Engagement

Physician Alignment: Strategy and Planning


We work together to carefully craft a strategy that is well aligned with your vision.

Our strategic process allows us to work together to objectify your current situation and identify your immediate and long-term goals. With so many people involved internally, each with their own agenda, developing a strategy that positions you for the future and gaining consensus are the most critical steps. A solid strategy tells key players where the market opportunities lie, by alignment opportunity, by geography, service lines and individual physicians. It outlines what you need to move forward in order to begin cultivating relationships and gives you the power you need to take a competitive stance in your marketplace.

A detailed strategy will include a recommended course of action, targeted physicians, expected results and operational considerations, as well as a timeline. Now is the time to share the strategy with key players on your team. This gives you the opportunity to strengthen relationships internally by giving people a chance to provide input and create a shared vision for moving forward.

We are about taking action and getting the job done well.

We provide not only the conceptual solution, but the plan to get you there when it comes to physician relations. Our implementation includes a step-by-step process to manage each challenge effectively. Additionally, it outlines infrastructure models for practice development and practice marketing, physician recruitment, physician relations or any other objective outlined in your strategic plan. Your dedicated Barlow/McCarthy consultant is crucial in this implementation stage. They act as your “point person” who you can call anytime for any reason, from coordination to management. For you, it’s reassuring to know you have one key person committed to implementing your plan, to make sure the progress is managed and the tasks completed.

Planning in an ever-changing environment

The healthcare environment is changing so rapidly that many organizations are finding that their long-term plans are obsolete. To meet today’s ever-changing challenges, organizations have to be more agile than ever – fast thinking and prepared to act. How quickly your organization can identify and capitalize on opportunities is, in essence, the tipping point between you and your competition. Smart planning today requires that you consider the current state of issues, as well as plan for various scenarios that could take shape in the future. While there are a number of scenario-planning approaches, most follow the steps outlined below in one form or another.

  1. Focus on scope: Identify the core issues and problems to be addressed today.
  2. Analyze trends: Understand what’s happening today and identify major factors that will affect tomorrow.
  3. Build scenarios: Construct the most likely scenarios given the driving trends.
  4. Generate options: Develop strategies that capitalize on growth opportunities and provide a competitive advantage.
  5. Create an action plan: Establish a plan that includes timelines, accountabilities and metrics to respond to the scenarios.
  6. Monitor trends: Carefully track what’s happening in the environment so that your organization is able to respond and capitalize on changes.