Through these materials authored by Barlow/McCarthy consultants, you'll learn from their expertise in creating new physician relations models; re-tooling existing physician relations programs; facilitating physician recruitment and new physician on-boarding; and developing retention and practice development strategies. Explore the wisdom on these topics:
Marketing/Practice Development
Articles
More Than Management: Cultivating a Leadership Environment GO
Try a New Approach for Internal Buy-In GO
Have You Mourned the Death of a Great Idea? GO
Credibility in Communicating with Physicians GO
Business Planning in a Changing Market GO
Newsletter Briefs
All I Really Want This Season Are Two Customer Satisfaction Questions GO
John Wooden: Is He Still Relevant Today? GO
Have You Had Your Dose of Demographics Today? GO
Communication and Synergy GO
Connecting with Leadership GO
Thoughts and Actions GO
Ultimate Impact GO
Audiocasts
Communicating Your Marketing Need with Doctors GO
Tips to Harness Your Internal Creativity GO
Articles
NEW! Preparing to Market Your Employed Physician GO
It Takes a Team To Market a Practice GO
Show Me the Money GO
Selling Skills to Keep Physician Recruiters at the Top of Their Game GO
Revitalizing Service: Shopping for Marketplace Perceptions GO
Communicate – and Relate – with Physicians GO
Involve Physicians in Branding Efforts GO
Newsletter Briefs
Leverage Your Marketing Success to Shore Up Physician Perception GO
Marketing the Employed Practice: Simple Tools and Techniques to Get Started GO
'Tis the Season – For Reflection GO
Messaging Through the Holidays GO
Branding: Marketing the Heart of Your Organization GO
Marketing ROI GO
When Research is Done GO
Marketing in Today's Economy GO
Power of the Middle GO
Audiocasts
Recruitment Rules Not to Live By GO
Medical Staff Engagement GO
Cost to Recruit GO
Practice Assessments GO
Providing Internal Value in Physician Recruitment GO
White Papers
Physician Recruitment Research Findings & Summary GO
Hospital Leaders Help Guide: A Future Strategy for Physician Recruitment GO
Physician On-Boarding: Post-Recruitment Assimilation GO
Leaders Guide Subscription
Leading Physician Recruitment GO
Books
A Practice Development Primer GO
Articles
Physician Recruitment - It's All About the Leads GO
International Medical Graduates GO
Physician Recruitment Recruitment Center Stage in Growth GO
Developing the Right Mix for Successful Recruitment GO
The Right Fit: Recruitment Plan GO
Senior Leaders Contribution to Recruitment Success GO
Newsletter Briefs
Comparing In-House Recruitment to External Firms: Is It Really About Money? GO
No Prospects – No Recruits GO
Home for the Holidays: Recruitment Strategies that Work GO
Position Your Practice At Maximum Recruitment Potential GO
All Those Other Duties GO
Differentiation GO
Getting Impact with Leadership GO
Message Differentiation: A Recruiting Imperative GO
General
Video Presentations
NEW! Next Tier Relationship Sales Ideas GO
White Papers
NEW! Next Tier Relationship Sales Ideas GO
Audiocasts
Mid-Year Recap on Physician Relations GO
Leaders Guide Subscription
Leading Physician Relations GO
Books
A Marketer's Guide to Physician Relations GO
Physician Relations Today: A Model for Growth GO
Articles
Getting Your Physician Strategy Off to a Healthy Start GO
Creating a United Front for the External Stakeholder GO
Physician Relations Programs Can Increase Referrals GO
Communication to Keep Physician in the Loop GO
Developing a Regional Referral Strategy GO
Four Barriers to Successful Physician Sales GO
The Task of Creating a Physician Relationship Strategy GO
Newsletter Briefs
Relationships Sales Techniques to Overcome Negative Perceptions GO
The Joy of Giving and Receiving: Packaging the Right Relationship GO
Internal Stakeholders – Your Resource for Effective Messaging GO
Data is your Friend GO
Taking Hospital Leaders to Your Physician Visit GO
Marketing Communications Support of Sales GO
Planning Before Doing GO
Sales Calls and Your Strategic Agenda GO
Effective Sales Management GO
Case Studies
Beth Israel Deaconess Medical Center: Customize the Solution with a Niche Physician Relations Effort GO
Tracking
White Papers
Tracking and Measuring Physician Relations GO
Articles
The Silver Bullet in Physician Relations Tracking – Part One: Creating the Right Team GO
The Silver Bullet in Physician Relations Tracking – Part Two: It's All About the Process GO
Tracking the Tracking Systems for Physician Relations Efforts GO
Newsletter Briefs
Ensuring Relations Gets Credit GO
Training
Audiocasts
The Art of Conversation GO
Asking Good Questions GO
Getting the Appointment GO
Pre-Call Planning GO
Articles
Important Sales Rules Not to Live By GO
Earning the Yes through Effective Customer Management GO
The Indifferent Physician GO
Prospecting Tips for Sales GO
Newsletter Briefs
Listening… So Obvious and So Hard To Do GO
Competitive Intelligence GO
The Pre-Call Plan: Organization Makes a Difference GO
Pre Sales Call Planning: Readiness and Product Knowledge GO
Tell Then Show GO
White Papers
Physician On-Boarding: Post-Recruitment Assimilation GO
Physician Retention: Making the Case for What You Have GO
Articles
Optimizing Your Investment: How to Retain the New Physician GO
Newsletter Briefs
Shore Up The Retention Platform GO
Beyond a Tin of Popcorn: Strategies to Recognize Your Loyal Physicians GO
Physician Satisfaction GO