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B/Mc Books

An Idea A Day
An Idea A Day for Healthcare sales

Did you know that Kriss Barlow just finished a new book? Check out “An Idea a Day for Healthcare Sales.”


Price: $29.00


Marketer's Guide Book
A Marketer's Guide to Physician Relations

Take your physician relations program to the next level. Kriss Barlow teamed up with HealthLeaders Media to bring you this comprehensive guide consisting of advice and strategies for developing, positioning, and enhancing your physician sales program.

Price: $149.00

Barlow/McCarthy offers you a 10% savings!
Use source code: MAUTHOR10

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Physician Relations Today

Physician Relations Today: A Model for Growth

Kriss Barlow co-authored this must-read guide for building and positioning a physician sales program. Packed with real-world examples and practical ideas, this comprehensive guide offers more than 250 pages of invaluable insight for physician sales leaders.

Price: $48.50




A Practice Development Primer
A Practice Development Primer

Allison McCarthy outlines the basic features required for establishing a physician practice from the hospital or health system’s point of view. The primer provides a thorough road map for the hospital suggesting habits and practices to employ making sure that retention of the newly recruited physician is long lasting.

Price: $33.50



Complete Guide Physician Relationships What Do Doctors Want To Hear?

Based on extensive research and in-depth surveys, Kriss Barlow’s new book, The Complete Guide to Physician Relationships, outlines the information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives.

Get the critical data that you need to succeed with your physician relations, referral, development and marketing communications efforts.

Order Kriss’s book from HealthLeaders’ Media and as a “Friend of the Author,” you can receive 20% off. GO »


Leader Guides

Leader Guides Leading Physician Relations & Leading Physician Recruitment

If you haven’t taken advantage of our Leader’s Guide series, now is the time. Our easy-to-use 12-part series includes ideas to motivate and develop your team and/or your personal skills.
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