Barlow McCarthy

Physician Relations/Physician Sales

Face-to-face connections with physicians and their practice have become a staple for creating the right relationships to grow or retain referrals. Developing real solutions to hospital-physician challenges requires carrying out your commitment to your physicians – especially important is considering the details of structure, staffing and recruiting. At Barlow/McCarthy we can help you take the pulse of your physicians by conducting positive-approach discussions with your medical staff. We have the industry insight, hands-on experience and people skills to get your physicians to open up and speak candidly. Knowing the undercurrents, we can help you build an effective model and staff — or retool your current model. With the right model and team in place, you’ll see: Everything goes more smoothly.

Physician Relations: The New Model

•  Plan new relations model

•  Business plans & targeting

•  Support team hiring, including selection tools

•  Design roles

•  Develop management

•  Conduct sales training: classroom and field training (basic and advanced)

•  Develop sales messages and positioning

•  Tracking: assessment, development and software training

•  Measure results and ROI

Physician Relations: Retooling and Existing Program

•  Coach existing staff and leadership

•  Assess teams, review & refine strategies

•  Define which programs are operationally ready for positioning to physicians

•  Identify "hot" issues that must be managed within the organization

•  Create internal sales and communications plans