Barlow McCarthy

Physician Practice Marketing

At Barlow/McCarthy, we provide a range of strategic planning, brand development and marketing consulting services to focus on hospital-physician and practice needs. While our methodology has been refined and validated over dozens of client engagements, we understand every practice has its own unique set of challenges. That’s why we work closely with you to understand the specific needs and personality of your practice organization in order to deliver smart solutions that yield clear and measurable results for your physician practice marketing efforts.

•  Assist practices and growth planning.

•  Assess the marketplace, practice type, physician tenure and brand recognition in the right market segment.

•  Frame the right approach and provide a detailed plan for marketing your physician practice marketing.

•  Work with your team to implement as much of the plan as you need, including creating collateral, service assessments, training, tracking and evaluating results of your physician practice marketing.

•  Provide specific strategy sessions to discuss new ideas or support specific goals, such as physician on-boarding of new physicians.

•  Monitor and analyze the growth, result and impact of physician practice marketing programs.

•  Evaluate your foundational tools, such as signage, collateral, satisfaction within existing practices and practice support tools.