Susan’s practical and universally-applicable volume building strategies are a perfect fit within Barlow/McCarthy.
An expert at discovering what both physicians and consumers expect from health care, she blends customer needs with organization expectations through innovative and individually crafted strategies and approaches.
Her 25 years at some of the nation’s best known not-for-profit health systems has taught her that hospital-physician strategy is a process that starts with building the right team. Based on learned needs, she is able to define the right mix products and services required to align the expectations and earn measurable results. She helps with referral development strategies and program development as well as with creating innovative solutions through new products and services.
This process results in the crafting of a system for delivering these products and services that will distinguish your hospital from the one down the street. And isn’t that, at its heart, what marketing is about?
Recent Posts and Articles
Embracing Challenges: A Path to Growth and Learning
By: Susan Boydell | sboydell@barlowmccarthy.com The role of a physician relations field rep or leader is woven with a myriad of challenges, each presenting an opportunity for personal and professional growth. By facing and overcoming these challenges, we truly...
Physician Relations: Best Practice Interview Skills for Hiring Great Field Talent
By: Susan Boydell | sboydell@barlowmccarthy.com This is a 3 part blog series on Interviewing and Hiring Great Talent. See below for the next 2 blogs in the series. We have all been there. You are hiring for a new or open role and the resumes start rolling in. As you...
Do You Have an Internal Positioning Strategy?
By: Susan Boydell | sboydell@barlowmccarthy.com Are you positioned for success with your internal stakeholders? You might ask, “How would I know?” Let’s start with a definition of “positioning.” I found one from Harvard Business School that nicely defines what it is...
Does Your Physician Relations Strategy Need an Update?
By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...
Sales Presence: How Do You Show Up on Your Field Visits
By: Susan Boydell | sboydell@barlowmccarthy.com At Barlow/McCarthy, we recently provided a webinar for a fabulous physician relations team on the topic of elevating your field visits. Though the focus was on freshening up your field techniques and strategy, we spent...
Leaders: You Can’t Over Prepare for Change
By: Susan Boydell | sboydell@barlowmccarthy.com Two absolutes in the world of physician relations – change is inevitable and success is so talent dependent. Yes, we need a good strategy, good data and a good way to quantify our impact. But even the best data can't...
Physician Relations: A Gift To Yourself in 2023
By: Susan Boydell | sboydell@barlowmccarthy.com "The greatest gift that you can give yourself is a little bit of your own attention." - Anthony J. D'Angelo It’s that gift-giving time of the year! It’s our way of saying thank you and showing our love and appreciation...
Learn and Change Will Happen
By: Susan Boydell | sboydell@barlowmccarthy.com If you could change one thing about your physician relations role, what would it be? I bet most answers are about things your organization needs to change that would make you more effective. All of these are likely...
Webinar Replay: Feeling Good About the Work You Do in Physician Relations
Anyone who has worked in Physician Relations knows that the roles involved come with plenty of ups and downs. Whether it is challenging issues with physicians, struggles with internal leadership or frustrations with sales techniques and moving the needle. With all...
Invest in Growing Your Field Talent
By: Susan Boydell | sboydell@barlowmccarthy.com Finding and even keeping great talent has been one of the fallouts of the pandemic and, not surprisingly, physician relations was not spared. As a program leader, we have a huge responsibility to grow our talent. It...