Barlow/McCarthy provides healthcare consulting and training for physician relations/liaisons, physician recruitment, physician workforce planning and referral growth and management. We’re able to get you results through measurable growth strategies and practical implementation.
Consulting
Design or retool your program. Grow referrals, address leakage, align the talent and get measurable results. Improve physician recruitment and retention. We’ll address your challenges head-on.
Coaching/Training
Well-developed talent is essential for success. The right training can provide critical skills and energize your team and leaders for the work ahead.
Resources
Get instant access to resources and tools for enhanced physician relations, physician recruitment and practice marketing. Choose from online courses, articles, and books for purchase, all created to strengthen your efforts.
The market is competitive and leaders need growth. Programs must deliver results… timely value, numbers, impact. Partner with us to develop your talent and maximize your outcomes.
Training to Strengthen Your Referral Strategy
Maybe you can feel it? With many years of experience at Barlow/McCarthy we feel it too, the future is shaping up to be challenging. Even leading organizations are vying for every referral. Whether you’re in the field or managing a referral development team, our tailored workshops help you boost your effectiveness and results.
Takeaways include a clear roadmap to refine your approach. You’ll evaluate what strategies work, identify the right targets, create a plan that differentiates your program and highlight field tactics that drive measurable results. Get the tools you need to succeed. Book your customized workshop today!
Reach out to info@barlowmccarthy.com and lets talk!
Blogs
Partnership Beats PowerPoint: Building Recruitment Strategies That Actually Stick
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com “We’ve brought in consultants before. They gave us a 60-page PowerPoint report and left. Nothing changed.” I hear this more often than you might think. And honestly, I understand the frustration. Healthcare...
Leading Change From the Middle: Turning Ideas Into Momentum
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Leading change without direct authority is one of the most common, and most misunderstood, challenges in healthcare today. Strong ideas are important, but they rarely move forward on passion alone. What makes...
Access Is the Priority – So Why Are Referral Strategies Still Stuck in the Past?
By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
Leading from the Middle: The Power of Presence Under Pressure
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Mid-level leaders are the glue that holds organizations together. They translate strategy into action, manage teams through change, and support executive leaders with insight from the frontlines. But it’s in the...
Relations
Access Is the Priority – So Why Are Referral Strategies Still Stuck in the Past?
By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
Effective Patterns vs Ruts. Are You Stuck?
Kriss Barlow RN, MBA | kbarlow@barlowmccarthy.com Field staff have such an “always on” role. There is internal scrutiny coupled with the need to impress discerning referring physicians, and just getting to them is a whole different discussion! It’s easy to fall into...
The Art of the First Impression: Making Every Physician Interaction Count
By: Susan Boydell | sboydell@barlowmccarthy.com Think back to the last time you met someone new. Maybe it was a neighbor, a new colleague, or even the person seated next to you on a plane. Chances are, within the first few minutes, you had already formed an...
Time to Find New Referral Sources?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
Monday Minute
B/Mc MMM: The Field Team as the Living Brand of Your Organization – 4/6/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Internal...
B/Mc MMM: When Pressure Tests Your Resolve – 3/30/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Attitude. To access...
B/Mc MMM: Have You Considered What Your Physicians Are Really Facing? – 3/23/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Motivation. To...
B/Mc MMM: It is a Constant Obligation to Improve Internal Communications – 3/16/2026
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to Monday Morning Minute, our goal is to get your week started on the right foot with a little bit of motivation, inspiration or some simple suggestions. This week we are talking about Internal...
Recruitment
The Early Stages of Change: ADKAR in Action
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com One of the frameworks I often use in coaching conversations is the Prosci ADKAR model, which focuses on the individual journey through change: Awareness, Desire, Knowledge, Ability, and Reinforcement. What I...
Strategic Recruitment Starts Long Before the Search
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com The difference between strategic and reactive physician recruitment often comes down to one thing: whether the recruitment team has the access and influence to educate organizational leadership before a crisis forces...
Partnership Beats PowerPoint: Building Recruitment Strategies That Actually Stick
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com “We’ve brought in consultants before. They gave us a 60-page PowerPoint report and left. Nothing changed.” I hear this more often than you might think. And honestly, I understand the frustration. Healthcare...
When Your Interview Process is Stuck in 2005 (And Why That’s Costing You Great Physicians)
By: Mitzi Kent | mkent@barlowmccarthy.com The physician sitting across from you has an impressive resume. Top medical school, strong residency, excellent references. You ask about their clinical experience, review their credentials, and check all the traditional...
400+
Hospitals/Clinics
We’ve Worked With
Who We Serve
- Hospitals, health systems, provider groups, and companies
- Academics, community based, single service providers
- Metro and rural
- Not for profit and for profit
- Nationwide
- Retainers and long term support, one time consultation
- CEO’s, Other Leaders, Physicians to staff functions
Referrals are only the beginning of the story.
If you’re ready to understand what happens after the referral is made and how it impacts access, retention, and revenue, our consultants would welcome the conversation.