Barlow/McCarthy provides healthcare consulting and training for physician relations/liaisons, physician recruitment, physician workforce planning and referral growth and management.
We’re able to get you results through measurable growth strategies and practical implementation.
Consulting
Design or retool your program. Grow referrals, address leakage, align the talent and get measurable results. Improve physician recruitment and retention. We’ll address your challenges head-on.
Coaching/Training
Well-developed talent is essential for success. The right training can provide critical skills and energize your team and leaders for the work ahead.
Resources
Get instant access to resources and tools for enhanced physician relations, physician recruitment and practice marketing. Choose from online courses, articles, and books for purchase, all created to strengthen your efforts.
Own What Happens After the Referral
You’ve worked hard to get referrals to the door. Turn referral pathways into measurable, accountable growth and revenue.
Training to Strengthen Your Referral Strategy
Maybe you can feel it? With many years of experience at Barlow/McCarthy we feel it too, the future is shaping up to be challenging. Even leading organizations are vying for every referral. Whether you’re in the field or managing a referral development team, our tailored workshops help you boost your effectiveness and results.
Takeaways include a clear roadmap to refine your approach. You’ll evaluate what strategies work, identify the right targets, create a plan that differentiates your program and highlight field tactics that drive measurable results. Get the tools you need to succeed. Book your customized workshop today!
Reach out to info@barlowmccarthy.com and lets talk!
Blogs
Confidence Without the Ego: Finding the Right Balance in a Career Transition
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Lately, I’ve been thinking a lot about what it takes for experienced leaders to navigate a career transition with confidence. After years of leading teams, solving complex problems, navigating organizational...
Your Recruiter Is Out. What Happens to the Searches?
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com How would your most critical searches hold up if you lost a recruiter next month? A single person stepping away can quietly stall a dozen active searches. It could be a resignation, planned leave, or simply a surge in...
The ROI Your Organization Isn’t Measuring
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Some of the most valuable work in healthcare does not show up as direct revenue. That does not mean there isn’t a case to be made for it. In my coaching with healthcare leaders, I often see that the people who...
What Physicians Evaluate That Never Appears in the Job Posting
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com When a physician visits your organization for an interview, they are evaluating far more than the compensation package and the call schedule. Compensation, benefits, and schedule expectations are important, of course....
Relations
Your Workarounds Are Trying to Tell You Something
By: Susan Boydell | sboydell@barlowmccarthy.com Healthcare teams are really good at figuring things out. When a process doesn’t work quite the way it should, someone creates a spreadsheet. Someone keeps a list. Someone knows exactly who to call. Someone checks the...
Your Recruiter Is Out. What Happens to the Searches?
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com How would your most critical searches hold up if you lost a recruiter next month? A single person stepping away can quietly stall a dozen active searches. It could be a resignation, planned leave, or simply a surge in...
I Asked AI to Write a Blog About AI and Physician Relations… Here’s What Happened
By: Susan Boydell | sboydell@barlowmccarthy.com Like many of you, I’ve been hearing a lot about how artificial intelligence is going to transform sales, outreach, and physician relations. Naturally, I thought the best way to explore the topic would be to ask AI to...
Access Is the Priority – So Why Are Referral Strategies Still Stuck in the Past?
By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
Monday Minute
Monday Morning Minute: The Next Step – 11/2/2026
By: Susan Boydell | sboydell@barlowmccarthy.com Welcome to a new season of Monday Morning Minute. Each week, we'll share a brief thought, a practical challenge, and an opportunity to reflect on how we can all become stronger leaders. It is our hope that these moments...
Monday Morning Minute: Be Relevant – 10/26/2026
By: Susan Boydell | sboydell@barlowmccarthy.com Welcome to a new season of Monday Morning Minute. Each week, we'll share a brief thought, a practical challenge, and an opportunity to reflect on how we can all become stronger leaders. It is our hope that these moments...
Monday Morning Minute: Go Deeper – 10/19/2026
By: Susan Boydell | sboydell@barlowmccarthy.com Welcome to a new season of Monday Morning Minute. Each week, we'll share a brief thought, a practical challenge, and an opportunity to reflect on how we can all become stronger leaders. It is our hope that these moments...
Monday Morning Minute: Be Present – 10/12/2026
By: Susan Boydell | sboydell@barlowmccarthy.com Welcome to a new season of Monday Morning Minute. Each week, we'll share a brief thought, a practical challenge, and an opportunity to reflect on how we can all become stronger leaders. It is our hope that these moments...
Recruitment
Your Recruiter Is Out. What Happens to the Searches?
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com How would your most critical searches hold up if you lost a recruiter next month? A single person stepping away can quietly stall a dozen active searches. It could be a resignation, planned leave, or simply a surge in...
What Physicians Evaluate That Never Appears in the Job Posting
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com When a physician visits your organization for an interview, they are evaluating far more than the compensation package and the call schedule. Compensation, benefits, and schedule expectations are important, of course....
The Early Stages of Change: ADKAR in Action
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com One of the frameworks I often use in coaching conversations is the Prosci ADKAR model, which focuses on the individual journey through change: Awareness, Desire, Knowledge, Ability, and Reinforcement. What I...
Strategic Recruitment Starts Long Before the Search
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com The difference between strategic and reactive physician recruitment often comes down to one thing: whether the recruitment team has the access and influence to educate organizational leadership before a crisis forces...
400+
Hospitals/Clinics
We’ve Worked With
Who We Serve
- Hospitals, health systems, provider groups, and companies
- Academics, community based, single service providers
- Metro and rural
- Not for profit and for profit
- Nationwide
- Retainers and long term support, one time consultation
- CEO’s, Other Leaders, Physicians to staff functions
Referrals are only the beginning of the story.
If you’re ready to understand what happens after the referral is made and how it impacts access, retention, and revenue, our consultants would welcome the conversation.